DEMO DASHBOARD · Sample data from a fictional shop
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Overview People 142 Operations Parts & Vendors Team & Payroll

People / Q1

CUSTOMERS · OUTREACH · LOYALTY
JAN 1, 2026 → MAR 31, 2026 · 90 DAYS
Active customers
142
in Q1
New this quarter
18
12.7% of mix
Retention rate
87%
vs industry 74%
Average LTV
$3,290
2.4-year avg tenure
Declined work
Repair recommendations your customers said no to. Most shops have six figures sitting here.
$214,800178 CUSTOMERS · 99% NEVER CALLED BACK
Every name below is a customer who came in, got a recommendation, and walked. One follow-up call recovers the cost of Manifold for the year.
Customer
Vehicle / Visit
Declined work
Amount
Call
Customer at Northgate
Customer sinceJul 2021 · 5 years
Lifetime visits14 ROs
Lifetime spend$11,820
Last visitMar 14, 2026
Primary vehicle2019 Subaru Outback · 89k mi
Total declined$6,180 across 3 visits
Declined work — all visits
  • Timing belt, water pump, brake fluid Mar 14, 2026 · $3,840
  • Rear shocks Sep 22, 2025 · $1,420
  • Transmission service Apr 08, 2024 · $920
Customer always pays for the work they approve. Higher conversion likely via text — last call attempt Mar 17 went to voicemail. Suggested follow-up: "Hey David, wanted to make sure you saw the timing belt recommendation. It's getting close to the change interval on your Outback — happy to schedule whenever works."
📞 Call now 💬 Text Log outreach
Customer at Northgate
Customer sinceMar 2020 · 6 years
Lifetime visits22 ROs
Lifetime spend$18,640
Last visitMar 09, 2026
Primary vehicle2018 Honda CR-V · 112k mi
Total declined$4,820 across 2 visits
Declined work — all visits
  • Front struts, alignment, transmission service Mar 09, 2026 · $2,940
  • Timing chain tensioner Nov 18, 2024 · $1,880
Long-tenure customer. CR-V is past 100k — struts at this mileage are expected. Maria typically approves once educated on safety implications. Suggested follow-up: emphasize uneven tire wear pattern as concrete consequence of worn struts.
📞 Call now 💬 Text Log outreach
Customer at Northgate
Customer sinceFeb 2022 · 4 years
Lifetime visits9 ROs
Lifetime spend$7,840
Last visitFeb 28, 2026
Primary vehicle2017 Toyota RAV4 · 134k mi
Total declined$2,310 (this visit)
Declined work — all visits
  • CV axles (both sides), control arms Feb 28, 2026 · $2,310
First-time decliner. James has historically approved everything you've recommended. May have been a budget moment — RAV4 is daily driver and CV axle wear shows in steering feel. Suggested follow-up: short-and-friendly text check-in, no hard sell.
📞 Call now 💬 Text Log outreach
Linda Anderson
2016 BMW X3 · Feb 22
Spark plugs, coil packs, oil pan gasket
$1,880
(231) 555-0178
Michael Patel
2020 Ford F-150 · Feb 16
Brakes (all 4), rotors, brake flush
$1,720
(231) 555-0293
Patricia Williams
2015 Mercedes-Benz C300 · Feb 11
A/C compressor, refrigerant, evaporator
$1,540
(231) 555-0133
Robert Chen
2019 Audi Q5 · Feb 04
Carbon clean, throttle body, valve cover
$1,460
(231) 555-0168
Sarah Mitchell
2018 Volvo XC60 · Jan 28
Suspension bushings, sway bar links
$1,180
(231) 555-0241
Top customers by Q1 revenue
142 active
Patricia Williams
4 ROs · 2015 MB C300 · since 2019
$4,840
David Thompson
3 ROs · 2019 Subaru Outback · since 2021
$3,920
Robert Chen
2 ROs · 2019 Audi Q5 · since 2022
$3,640
Sarah Mitchell
3 ROs · 2018 Volvo XC60 · since 2018
$3,180
James O'Brien
2 ROs · 2017 Toyota RAV4 · since 2020
$2,860
Michael Patel
3 ROs · 2020 Ford F-150 · since 2023
$2,540
At-risk regulars past cadence
12 customers · $48,200 LTV
Customer profile
Customer sinceJan 2018 · 8 years
Lifetime visits38 ROs
Lifetime spend$8,420
Last visitOct 17, 2025 · 147 days ago
Vehicle2016 Honda Pilot · 98k mi
Avg cadenceEvery 87 days (12 visits/yr)
What she's likely due for
  • Oil & filter service (last done Jul 2025) due ~8 mo
  • Tire rotation (last done Aug 2025) due ~7 mo
  • State inspection (expires Apr 2026) due ~1 mo
  • Brake fluid flush (3-yr interval) due now
8-year customer, 12 visits/year, never missed a service interval until now. Something changed — could be a life event (move, new shop, vehicle change) or just got busy. Best move: friendly check-in text, lead with state inspection coming due.
📞 Call now 💬 Text Schedule reminder
Steven Park
128 days overdue · usual 75-day cadence
$6,180
Jennifer Brooks
112 days overdue · usual 60-day cadence
$5,940
Daniel Foster
98 days overdue · usual 60-day cadence
$4,720
Rachel Nakamura
86 days overdue · usual 50-day cadence
$4,180
Brian Sullivan
74 days overdue · usual 45-day cadence
$3,640
Customer loyalty
Tenure distribution. Long-tenure customers drive most of your revenue.
Tenure bucket Customers Q1 revenue % of total Avg LTV
5+ years core 38$71,24038.0%$6,840
2–5 years stable 52$67,89036.2%$3,420
1–2 years growing 34$32,18017.2%$1,640
< 1 year new 18$16,0908.6%$890
Total 142$187,400100%$3,290